Icon für Kategorie Baby & Infant

Baby & Infant

Icon für Kategorie PreSchool


Icon für Kategorie SchoolKids


Icon für Kategorie Teenager & Adult

Teenager & Adult

Icon für Kategorie Startup


Icon für Kategorie Sustainability



Schrank mit verschiedenen Spielzeugen


Brettspiel mit Karten

im Handel.

Kind hält Knete an die Augen

Verständlichkeit des

Familie spielt ein Brettspiel


Spielzeug mit Zahlen


Kind spielt mit Spielzeugeisenbahn

& Qualität.


Icon zu Ganzjaehrige Präsentation

Ganzjährige Präsentation

Hochwertige Zweitplatzierung auf der ToyAward-Fläche und ganzjährige Präsentation auf www.toyaward.de

Icon zu Pressekonferenz


Medienwirksame Vorstellung der Produkte auf der Hauptpressekonferenz der Spielwarenmesse

Icon zu Werbemaßnahmen


Intensive Werbung in unseren Online-Medien (App, Newsletter etc.) und im digitalen Gewinnerflyer auf unserer Website

Icon zu Presse


Pressemitteilungen an die internationale Print- und Onlinepresse vor und nach der Messe sowie unterjährig mit Nennung aller ausgezeichneten Produkte


Die Spenden der ToyAward Produkte gingen dieses Jahr an die Elterninitiative krebskranker Kinder e.V., Nürnberg und zugunsten des Sternchenmarkt in Nürnberg. Wir danken allen teilnehmenden Firmen.


„Der Toy Award ist die schönste Bestätigung für unser small foot Design-Team und zeigt eindrücklich, dass qualitätsvolles Holzspielzeug mit gutem Design, durchdachten Details und überraschenden Funktionen perfekt in unsere Zeit passt!“

Legler OHG small foot company, Gewinner der Kategorie PreSchool

Logo von small foot

„Über den Gewinn des Toy Awards in der Kategorie Nachhaltigkeit freuen wir uns sehr. Es bestärkt uns, den konsequenten Weg in eine nachhaltige Zukunft weiter aktiv mitzugestalten und in der Spielwarenbranche mit gutem Beispiel voranzugehen.“

fischertechnik GmbH, Gewinner der Kategorie Sustainability

Logo von Fischertechnik
Das ToyAward Logo

Gewinner letztes Jahr

Sei einer der sechs Gewinner aus den Kategorien:
Baby & Infant, PreSchool, SchoolKids, Teenager & Adults, Startup, Sustainability und profitiere von allen Vorteilen!

Der ToyAward


Jury Mitglied Andreas Schaefer

Andreas Schäfer has been Managing Director of idee+spiel GmbH, one of the most successful specialised trade cooperations for leisure, hobbies and games, since October 2011. Mr. Schäfer entered the toy industry in 1990 after his training as a retail salesman and a 4-year engagement in the EDP accessories trade and has gathered 20 years of experience at home and abroad to date.

Andreas Schäfer, idee+spiel GmbH, Managing Director
Jury Mitglied Andrew Dobbie

As founder of the British consulting company Gameplan Europe, Andrew Dobbie advises and publishes throughout the world on the consumer behaviour of children and products and markets for children and young people. As former European Marketing Director of Mattel Toys Inc, Andrew Dobbie has an extensive knowledge and many years of experience in the international toy industry.

Andrew Dobbie, Gameplan Europe Ltd., Managing Director
Jury Mitglied Axel Dammler

Axel Dammler is Managing Director of iconkids & youth international research GmbH in Munich, Germany’s largest research institute specialised in kids and youth research. He has been working with young target groups since 1992 and has carried out numerous studies in national and international consumer and media markets.

Axel Dammler, iconkids & youth, Managing Director
Jury Mitglied Catherine de Bleeker

Since 2016, Catherine is General Manager of Oxybul, the educational toy brand that brings out the best in every child. She is also President of the French chapter of the Women In Toys association. Passionate about brands and design, Catherine always thrives for the subtle balance between esthetics and functionality of the product.

Catherine de Bleeker, Oxybul, General Manager
Jury Mitglied Dean Smith

Dean Smith is the co-owner of jaZams toy & book stores. jaZams has been in business for 22 years and has been rated as one of the 25 best toy stores in America. Before becoming part of the jaZamily Dean was an organic farmer.

Dean Smith, jaZams, Co-owner
Jury Mitglied Dr. Harald Kaeb

Chemist Dr Harald Käb has been advising companies and institutions on sustainable chemicals and plastics for over 25 years. His focus is on go-to-market strategies for bio-based plastics and products made from them.

Dr. Harald Käb, Owner of naracon Innovationsberatung
Jury Mitglied Jean Youn

In the past three years, Dae-jin Youn(Jean) has been working at one of South Korea’s most widespread and established conglomerates: Kakao. He has been working for Kakao’s educational platform for kids, also known as Kakaokids, and is a developer for toys made for a diverse range of ages. Jean is an avid member of the National Competency Standard Commissioners (NCS) in the toy industry, and gained working experience in the toy and hobby industry for over ten years. Additionally, he is a columnist for Toy Magazine in South Korea.

Jean Youn, Head of Toy Business, KAKAOKIDS
Jury Mitglied Joerg Meister

Jörg Meister studied product design at the FH Coburg. In 2010, after working for five years as an industrial designer for a globally operating company for baby hardware and toys, he joined forces with Eva Stemmer to set up the service agency for product design, consulting and PR with a focus on children’s products.

Jörg Meister, little big things GmbH, General Manager
Jury Mitglied Keri Wilmot

Keri Wilmot is a pediatric occupational therapist currently living in the Dallas, Texas. With 22 years of experience helping kids of all ages develop motor skills through play. In 2009, Keri began interacting on social media sharing toy recommendations and tips to promote play and development on YouTube, and on her website. In 2020, Keri authored her first book, Wired Differently: A Teacher’s Guide to Sensory Processing Challenges, which was written to give teachers practical strategies and play tips to help children. Keri’s expertise has been frequently featured on television segments and she serves as a contributor, consultant and speaker to companies worldwide.

Keri Wilmots, Pediatric occupational therapist
Jury Mitglied Rainer Weiskirchen

Since 1993, Rainer Weiskirchen works as a spokesperson for TÜV Rheinland, a state-approved independent trade agency that also checks the quality and safety standards of toys. The TÜV Rheinland tests and certifies products according to the German and/or European Consumer Product Safety Act. Their “tested safety” certification mark (GS) guarantees a high quality of products.

Rainer Weiskirchen, TÜV Rheinland, Press Officer
Jury Mitglied Sue Warfield

Sue Warfield has been in the both the Retail and Toy Business for over 30 years. She had been an American Specialty Toy Retailing Association (ASTRA) Member since 2001 having had her own sales representative group as well as a retail store. She served for 7 years on the ASTRA Board of Directors including as chair of the board. In 2014 she joined the ASTRA staff as Membership Director. In 2020, she took on the position of President.

Sue Warfield, American Speciality Toy Retailing Association (ASTRA), President
Jury Mitglied Thomas Wodzicki

Thomas Wodzicki is an educationalist specialized in games. He also works as a teacher of adult education and project developer for the German Federal Association Spielmobile e.V. Spielmobile is a Germany-wide network of working groups and the proper authority for the gap year, usually taken to do voluntary work in the social sector in Bavaria. n mark (GS) guarantees a high quality of products.

Thomas Wodzicki, Freelance play educator for various institutions at home and abroad
Jury Mitglied Thorsten Paedelt

Thorsten Paedelt works for duo schreib & spiel since 2001 and became Managing Director for Marketing and Sales in 2002. The retail trade co-operation from Berlin covers 460 toy shops in Germany and Austria. The range extends from stationery and toys to products from the creative and lifestyle segments.

Thorsten Paedelt, duo schreib & spiel GmbH & Co.KG, Managing Director