Winner 2025

Icon für Kategorie

Baby & Infant

Icon für Kategorie PreSchool

PreSchool

Icon für Kategorie SchoolKids

SchoolKids

Icon für Kategorie Teenager & Adult

Teenager & Adult

Icon für Kategorie

Startup

Icon für Kategorie Sustainability

Sustainability

Baby & Infant

WINNER

Geomag Magicube Blocks Stacking Safari (GEOMAGWORLD SA) 

Simply ingenious: the building blocks from GEOMAGWORLD are magnetic! They make tricky constructions possible and give stability to even the tallest towers. The ten-piece Magicube set is particularly cute and suitable for even the smallest builders. Five cubes represent popular animals from the safari worldelephant, lion, hippopotamus, crocodile and zebra – and five further hemispheres require dexterity when stacking. According to the jury, this is a cute, simple baby toy that does without technology and plush. For the judges, the Magicubes are the absolute winner in the Baby&Infant category. 

NOMINEE

Flex (OPPI®) 

The silicone molds from OPPI made of eco-friendly material are a versatile toy for small children. FLEX consists of a ball, cylinder and cone and is ideal for first attempts at stacking. The soft silicone is wonderful to crumple, non-toxic and therefore completely safe as a teething toy. The fact that it is dishwasher-safe was a plus point from the jury. They also praised the subtle pastel colors of the molds.   

NOMINEE

Fisher-Price Kuschel-Capybara (Mattel GmbH) 

Aren’t capybaras just cute? So it’s no wonder that the South American rodent serves as the model for the latest cuddly toy from Mattel. The colorful plush toy with its large crackling tongue and exotic fruit to grasp on its head will quickly become a favorite in the nursery. A teething ring and a rattle are attached with colorful loops to train the motor skills of babies and toddlers 

PreSchool

WINNER

3 Shape Memo (Buitenspeel BV / BS Toys) 

BS Toys has created a great, completely new memory game named 3 SHAPE MEMO. The set consists of easy-to-grip cards of different shapes and colors, three of which are placed inside each other to create a unique combination. Of course, all the cards are laid out face down and the players still have to find the pair for the figure they have placed. Simple 3D shapes are turned into a complex game idea that trains the cognitive skills of eye-hand coordination. In addition, children learn to think strategically and their ambition is awakened. The jury was impressed and awarded 3 SHAPE MEMO the prize in the PreSchool category.    

NOMINEE

Creative Play 3in1 – KITCHEN, SHOP & WORKSHOP (HABA Sales GmbH & Co. KG) 

Creative Play 3in1 – Kitchen, Toy Shop & Workshop from HABA offers triple the fun in the nursery. In keeping with the spirit of the times, the modular play station supports gender neutrality in play, which the jury also rated positively. Boys and girls imitate shopping conversations in the store, then cook together in the play kitchen and when there is something to repair in the house, they hammer and saw together. 

NOMINEE

Green Planet Explorers’ Ben’s Eco Catamaran (Hape International (Ningbo) Ltd.) 

Future environmental explorers send the adorable otter sailor Ben on a voyage of discovery over and under the world’s oceans. At least that’s the storytelling of the Green Planet Explorers’ Ben’s Eco Catamaran from Hape. Many lovingly designed parts complete the catamaran: an underwater capsule, diving equipment for Ben, a towel and cute sea creatures. Bonus points for the materials used: rapidly renewable bamboo and plastic made from plants.

School­Kids

WINNER

RC FOOTBALL SET – BUNDESLIGA (Carrera Toys GmbH) 

Carrera Toys has come up with a fun idea with the RC soccer set: Bundesliga feeling meets RC cars. Two players use their remote-controlled cars to push a miniature soccer ball into the opponent’s goal within a set-up field. This is reminiscent of Stefan Raab’s legendary Blind Kick tournaments and provides plenty of fun! Each car can be decorated with the logo of your favorite club. The ball is moved with a small shovel on the vehicle. The successful combination of soccer and RC racing car, the attractive price and long-lasting fun promise the perfect family competition. The jury is delighted and names the set the winner in the SchoolKids category.   

NOMINEE

Cooper™ the STEM Robot (Learning Resources) 

Schoolkids learn programming in a playful way without a screen with COOPER – THE STEM ROBOT from Learning Resources. Cooper, the little robot ball on wheels, has gripper arms and a display simulates his eyes. With the help of simple programming commands, he drives through the children’s room, grabs small objects and even communicates with other Cooper models. The educational game is an easy introduction to the world of programming and awakens children’s interest in STEM subjects.   

NOMINEE

STAY APPLE BALANCE TREE GAME (Quercetti & C. S.p.A.) 

The STAY APPLE BALANCE TREE GAME from Quercetti tests the laws of gravity and the little players’ sense of balance. Two opponents have to place small fruits on the colorful tree. But be careful: the crown of the tree stands at an angle on the conical trunk so that the fruit falls quickly. Concentration and an understanding of balance are required for this to work. As a variation, two dice can also be integrated into the game.  

Teenager & Adult

WINNER

Moon Acrylic Jigsaw Puzzle (ABFUN Inc) 

The MOON ACRYLIC JIGSAW PUZZLE from ABFUN is an entertaining challenge for young and old alike. After concentrated puzzle fun, a breathtaking depiction of the moon is created from 50 beautifully shaped acrylic pieces. The jury is particularly impressed by the variety of puzzle pieces: hidden among the conventional shapes is one that is modeled on a telescope, another depicts a star and yet another resembles Saturn with its characteristic moons. The judges chose the acrylic puzzle as the winner in the Teenager&Adults category. They rated it as unique and creative and were delighted that it lives on as a decoration after it has been solved. 

NOMINEE

BEAUTIFUL PINK BOUQUET (LEGO GmbH) 

The BEAUTIFUL PINK BOUQUET set from LEGO is promising for the German market and especially for the target group of kids. A colorful bouquet of flowers is created from 749 pieces. The jury is almost enraptured by the refreshing idea and the feminine theme. What’s more, the Lego bouquet from the Botanical Collection is doubly suitable as a gift, as it promises to be fun to build and marvel at. 

NOMINEE

Spin Ball Spinner (Click Europe Ltd.) 

The Spin Ball Spinner from Click Europe is a fidget toy with a twist. The primary function of the small hand flatterer is to focus attention and reduce stress by playing around with it. A calming effect is also achieved when the small, colorful ball is spun on the table like a top. During the test, the judges praised the long spinning action and the beautiful colors of the Kidult product.   

StartUp

WINNER

Qubitunes (Qubs AG) 

The round sound adventure box QUBITUNES, which serves as a creative platform for audio games, is simply enchanting. Developed by Swiss start-up Qubs AG, the educational toy trains active listening and sound perception. Each of the lovingly designed cassettes opens up a new thematic world. With the story “Little Maestro”, children conduct their own orchestra with four instruments played individually or together, interactive game sequences change depending on the figures used and with “Matty Block”, listeners learn about numbers in a playful way. This versatile toy, which is easy to expand and appeals to motor and auditory learners, was worthy of the jury’s award in the StartUp category 

NOMINEE

Stickflip – Flip, Catch, Level up (ImagiNew Playhome GmbH) 

The juggling STICKFLIP from ImagiNew Playhome is cool, casual and action-packed. Players twirl the digital stick through the air in somersaults, catch it again – and reach the next level. The revolutions are automatically counted on a colorful LED display, with sound feedback every time. Whether alone or competing against each other, this is a great motor skills game for active people 

NOMINEE

STAK (Storyastic LLC) 

Strategy and spatial awareness are required in STAK from Storyastic. Based on the classic game Tic Tac Toe, the aim of the game is to form a line with your own blocks. However, pieces of different sizes can be stacked on top of your opponent’s pieces, blocking their move. Winning is therefore not so easy, and the third dimension offers almost endless puzzle fun 

Sustain­ability

WINNER

Wave Stacker (Plan Creations Co., Ltd. / PlanToys) 

The beautifully shaped WAVE STACKER building block game from Plan Creations impresses with its wonderful colors and unusual design. The building blocks are made from a special wood mixture and consist of rubberwood chips, organic water-based pigments and harmless, formaldehyde-free glue. The jury sees this as a well-integrated waste management system and selects WAVE STACKER as the winner in the Sustainability category. In addition, the special wave shape gives the blocks a good grip, so that they fit perfectly in the hands of small children and allow even unusual stacking attempts to succeed 

NOMINEE

GO UP DELUXE LIGHTS ECOLOGIC 360 (ID Development Limited (GLOBBER)

Environmentally conscious parents get a triple eco-bonus with the GO UP DELUXE LIGHTS ECOLOGIC 360 from ID Development, because the tricycle scooter with seat grows with the child. As a push scooter, balance bike or scooter, it is suitable for children from 1.5 years up to school age and is therefore particularly sustainable. The materialsrecycled plastic and organic wheat straware also environmentally friendly. The ecological footprint is definitely improved by the long and varied usage options 

NOMINEE

JUNIOR & Disney: Cinderellas Castle (Horst Brandstätter Group) 

The Cinderella Castle from Playmobil Junior (Horst Brandstätter Group) makes the eyes light up of young construction artists. The little princesses train their motor skills while building the castle and use their fantasy and imagination when playing with the enclosed figures. The 25-piece play world has a gender-neutral color scheme. The material made from 90% plant-based plastic without plasticizers and the CO2-free production are particularly sustainable.