Icon für Kategorie

Baby & Infant

Icon für Kategorie PreSchool


Icon für Kategorie SchoolKids


Icon für Kategorie Teenager & Adult

Teenager & Adult

Icon für Kategorie


Icon für Kategorie Sustainability


Category Baby&Infant (0-3 years)

Basic Building Blocks – Multicolored (HABA)

Building blocks are the epitome of a long-established play concept that fascinates children from a very young age. They begin by building their first towers with great concentration, learning about basic geometric shapes and their statics through play. In doing so, they train their motor skills, sensory perception and creativity. Once the structures are stable, their faces shine with pride. The jury particularly liked the high quality and bright colors of the Basic Building Blocks from HABA, which they chose as the winner in the Baby&Infant category. The robust building blocks can be easily combined with other products from the company and are sure to keep their place in the nursery for a long time.

Category PreSchool (3-6 years)

Stix (OPPI)

Rotating joints made from hemispheres and silicone tubes allow the Stix building game to create unexpected constructions that inspire creativity. Preschool children use them to explore the behavior of different shapes and the stability of small and large structures in an even more differentiated way. It also promotes children’s analytical skills and foresighted planning when building. The mix of wooden and silicone building blocks, the differently shaped elements and the subtle, modern color scheme also impressed the jury, who chose Stix from OPPI as the winner in the PreSchool category.

Category SchoolKids (6-10 years)

Adventure Puzzle – The Light in the Enchanted Forest (Franckh-Kosmos-Verlags-GmbH & Co.KG)

Children up to the age of ten can embark on an exciting journey with the Adventure Puzzle – The Light in the Enchanted Forest. The magical enchanted forest is in danger, so the little heroes set out to save it. The story unfolds through the puzzle, which is only placed piece by piece. The players then receive the tasks via point & click elements. They have to read the story, collect items and solve many tricky tasks. The jury was impressed by the innovative approach and the brilliant combination of book, interactive game and puzzle. They chose the Adventure Puzzle as the winner of the SchoolKids category.

Category Teenager & Adults (10 years+)

Tetris & Pac Man Arcade in a Tin (Fizz Creations)

Fizz Creation’s arcade in a tin games Tetris and Pac Man are sure to win the hearts of all retro game lovers. The two arcade classics are hidden in a cute tin box with a mini display and the typical controller buttons for gaming on the go. The resolution of the small screens is good and the volume of the unmistakable sound can be adjusted. The retro concept is right on trend, which is reason enough for the jury to award it first place in the Teenager&Adults category. They were also impressed by the low price, the fun packaging and the workmanship of the miniature games.

Category StartUp

Artist (Hoppstar)

The Artist instant camera from Hoppstar is the ideal starter for young star photographers aged 6-10 years. It looks cute, takes high-quality pictures and comes with great features such as automatic image correction, filters and frames. The integrated printer delivers black and white images, which the little artists can then color in. In this way, the camera not only promotes fine motor skills, but above all the creativity of children. All in all, this is a great overall package and the winner in the StartUp category for the jury!

Category Sustainability

Feber Recycle Eco House (Famosa by Giochi Preziosi)

All products in the Recycle Collection from Famosa by Giochi Preziosi are made from 90% recycled plastic. With the Feber Recycle Eco House, however, the sustainability concept goes even further, because the role play is also all about learning everyday sustainable habits. Children practise how to grow plants organically and water them properly. The program also includes waste separation and recycling as well as generating green energy with the help of a wind turbine and a solar panel. The far-reaching educational approach and the great workmanship were the deciding factors for the jury in choosing the Recycle Eco House as the winner in the Sustainability category.


Jury Mitglied

Andreas Schäfer has been Managing Director of idee+spiel GmbH, one of the most successful specialised trade cooperations for leisure, hobbies and games, since October 2011. Mr. Schäfer entered the toy industry in 1990 after his training as a retail salesman and a 4-year engagement in the EDP accessories trade and has gathered 20 years of experience at home and abroad to date.

Andreas Schäfer, idee+spiel GmbH, Managing Director
Andrew Dobbie

As founder of the British consulting company Gameplan Europe, Andrew Dobbie advises and publishes throughout the world on the consumer behaviour of children and products and markets for children and young people. As former European Marketing Director of Mattel Toys Inc, Andrew Dobbie has an extensive knowledge and many years of experience in the international toy industry.

Andrew Dobbie, Gameplan Europe Ltd., Managing Director
Axel Dammler

Axel Dammler is Managing Director of iconkids & youth international research GmbH in Munich, Germany’s largest research institute specialised in kids and youth research. He has been working with young target groups since 1992 and has carried out numerous studies in national and international consumer and media markets.

Axel Dammler, iconkids & youth, Managing Director
Jury Mitglied

Since 2016, Catherine is General Manager of Oxybul, the educational toy brand that brings out the best in every child. She is also President of the French chapter of the Women In Toys association. Passionate about brands and design, Catherine always thrives for the subtle balance between esthetics and functionality of the product.

Catherine de Bleeker, Oxybul, General Manager
Jury Mitglied

Dean Smith is the co-owner of jaZams toy & book stores. jaZams has been in business for 22 years and has been rated as one of the 25 best toy stores in America. Before becoming part of the jaZamily Dean was an organic farmer.

Dean Smith, jaZams, Co-owner

Disappointed not to find a gift she could feel good about for her daughter on the toystore shelf, Sharon Keilthy quit her consulting job at McKinsey & Company and founded the world’s first eco toystore in 2018 – www.Jiminy.ie, named after Pinocchio’s conscience in the Disney movie. Her vision is that soon, every toy in every store will be sustainable – and to that end, she speaks and organises on sustainability in the global toy industry, including contributing to Spielwarenmesse Toy Business Forum, Spirit of Play Magazine and Toys Go Green, co-hosting bio!TOY Conference, co-founding WiT Sustainability Community, and sitting on the Toy Association Sustainability Committee.

Sharon Keilthy, Jiminy.ie
Jury Mitglied

In the past three years, Dae-jin Youn(Jean) has been working at one of South Korea’s most widespread and established conglomerates: Kakao. He has been working for Kakao’s educational platform for kids, also known as Kakaokids, and is a developer for toys made for a diverse range of ages. Jean is an avid member of the National Competency Standard Commissioners (NCS) in the toy industry, and gained working experience in the toy and hobby industry for over ten years. Additionally, he is a columnist for Toy Magazine in South Korea.

Jean Youn, Head of Toy Business, KAKAOKIDS
Jury Mitglied

Jörg Meister studied product design at the FH Coburg. In 2010, after working for five years as an industrial designer for a globally operating company for baby hardware and toys, he joined forces with Eva Stemmer to set up the service agency for product design, consulting and PR with a focus on children’s products.

Jörg Meister, little big things GmbH, General Manager
Jury Mitglied

Keri Wilmot is a pediatric occupational therapist currently living in the Dallas, Texas. With 22 years of experience helping kids of all ages develop motor skills through play. In 2009, Keri began interacting on social media sharing toy recommendations and tips to promote play and development on YouTube, and on her website. In 2020, Keri authored her first book, Wired Differently: A Teacher’s Guide to Sensory Processing Challenges, which was written to give teachers practical strategies and play tips to help children. Keri’s expertise has been frequently featured on television segments and she serves as a contributor, consultant and speaker to companies worldwide.

Keri Wilmots, Pediatric occupational therapist
Jury Mitglied

Since 1993, Rainer Weiskirchen works as a spokesperson for TÜV Rheinland, a state-approved independent trade agency that also checks the quality and safety standards of toys. The TÜV Rheinland tests and certifies products according to the German and/or European Consumer Product Safety Act. Their “tested safety” certification mark (GS) guarantees a high quality of products.

Rainer Weiskirchen, TÜV Rheinland, Press Officer
Jury Mitglied

Sue Warfield has been in the both the Retail and Toy Business for over 30 years. She had been an American Specialty Toy Retailing Association (ASTRA) Member since 2001 having had her own sales representative group as well as a retail store. She served for 7 years on the ASTRA Board of Directors including as chair of the board. In 2014 she joined the ASTRA staff as Membership Director. In 2020, she took on the position of President.

Sue Warfield, American Speciality Toy Retailing Association (ASTRA), President
Jury Mitglied Thomas Wodzicki

Thomas Wodzicki is an educationalist specialized in games. He also works as a teacher of adult education and project developer for the German Federal Association Spielmobile e.V. Spielmobile is a Germany-wide network of working groups and the proper authority for the gap year, usually taken to do voluntary work in the social sector in Bavaria. n mark (GS) guarantees a high quality of products.

Thomas Wodzicki, Freelance play educator for various institutions at home and abroad
Jury Mitglied Thorsten Paedelt

Thorsten Paedelt works for duo schreib & spiel since 2001 and became Managing Director for Marketing and Sales in 2002. The retail trade co-operation from Berlin covers 460 toy shops in Germany and Austria. The range extends from stationery and toys to products from the creative and lifestyle segments.

Thorsten Paedelt, duo schreib & spiel GmbH & Co.KG, Managing Director

The ToyAward


Schrank mit verschiedenen Spielzeugen

Play fun.

Brettspiel mit Karteb

Potential for success in retail

Kind hält Knete an die Augen

Comprehensibility of product concept.

Familie spielt ein Brettspiel


Spielzeug mit Zahlen


Kind spielt mit Spielzeugeisenbahn

Workmanship & quality.


Ganzjaehrige Präsentation

Year round presentation

Year round presentation at www.toyaward.de

Icon zu

Press conference

Presentation of the products at the main press conference

Icon zu Werbemaßnahmen


Intensive advertising in our online media (app, newsletter, etc.) and in the digital winner flyer on our website

Icon zu Presse


Press releases to the international print and online press before and after the fair as well as during the rest of the year with mention of all the award-winning products


This year, the ToyAward products were donated to the Elterninitiative krebskranker Kinder e.V., Nuremberg and to the Sternchenmarkt in Nuremberg.

We thank all participating companies.


„The Spielwarenmesse is THE meeting place for the industry, all the important stakeholders are present here… The icing on the cake was winning the ToyAward. It is a great conversation starter, gave us a noticeable boost and brought us various spontaneous appointments.“

Haba Sales GmbH & Co. KG, winner category Baby & Infant

„The Spielwarenmesse is the big event, we wait for every year. Winning the ToyAward and the opportunity to exhibit our winning product in the special area had a huge impact.”

OPPI, winner category PreSchool

„It’s good to feel the positive atmosphere at the trade fair and to start the toy year 2024 with this spirit. These are challenging times. This makes it all the more important for the industry to come together here, exchange ideas and do good business. A special highlight this year: the ToyAward 2024 for our Adventure Puzzle. This is a great compliment for our innovative strength and rounds off this year’s very successful trade fair participation perfectly.“

Franckh-Kosmos Verlags-GmbH & Co.KG, winner category SchoolKids

„Winning the ToyAward meant that several visitors came to our stand. The second placement of the winning products also contributed to this. We enjoyed the positive atmosphere and even had the chance to get in touch with other exhibitors. In conclusion: We are very happy to be part of this incredible show!”

Fizz Creations Ltd., winner category Teenager & Adults

Das ToyAward Logo